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Your scoop on
strategies that work

Learn the ins and outs of SEO, PPC and ILS for apartment marketing, as told through data aggregated from thousands of properties.

This free guide includes a strategic planning checklist to help you create a flexible and balanced strategy that will weather any market fluctuations.
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Esther Bonardi breaks down the data in an informative video. Get her top tips for balancing your marketing without going over budget.
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PPC is one of our top sources for leases, second only to SEO. Our PPC ads drove 220 leases in 3 months, totaling $4.2 million in net rental income. It allows us to tailor our advertising and ensure we appear in search.
MELISSA BRADY
VP OF STRATEGIC MARKETING
FOGELMAN PROPERTIES
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Even though I focus more on PPC and SEO now, ILS marketing is still part of my mix. The ILS value goes way beyond just giving me leases. You’re much more likely to gain awareness and be found by renters who are beginning their search.
SARAH WIEMAN
VICE PRESIDENT
NORTHLAND
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The marketing team is a main driver of our primary source of revenue, which is rental income. We include them in every aspect of the organization. They’re super important to us.
SAM FOSTER
CEO
PRG REAL ESTATE
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